Micromobility sharing service Beam Mobility will provide a fleet of electric scooters for the Adelaide Fringe festival from February 14 to March 15 next year.
The partnership involves the establishment of several priority Fringe parking zones outside key venues that will make it easy for Fringe festival goers to travel between the best shows, pop-up bars and secret gigs across the city.
Special rider incentives, giveaways and Beam Safety Academy demonstrations are also planned during the four-week festival.
A marketing and promotions platform specially developed for the 2020 Fringe will help connect artists with more than 50,000 Beam riders.
The company hopes to secure one of the long-term e-scooter permits in the City of Adelaide and other councils to deliver the partnership.
“We’re excited to partner with Beam for Fringe 2020 to make travel across the city more convenient for Fringe festival-goers. We hope this will allow audiences to see even more events across the CBD, enhancing their Fringe experience and driving audiences to venues across Adelaide,” Adelaide Fringe marketing and business development head Dean Worthington says.
The city has embraced e-scooters since the first successful trial as part of last year’s Fringe, where 500 e-scooters were released onto Adelaide streets.
“We hope to offer an expanded fleet of e-scooters on the ground, priority parking bays at festival sites, artist-led street art tours and onsite experiential activations,” Beam community manager Adam Rossetto says.
Many thousands of Beam e-scooter trips are taken every week across Adelaide.
The company plans to expand outside of downtown Adelaide, with tender applications under council review for the Adelaide Coastal Parks region and other councils such as Campbelltown having already agreed to launch trials with Beam pending State Government approval.
The e-scooter sharing platform is in Australia, Malaysia, New Zealand, Singapore, Taiwan and South Korea.
Visit www.ridebeam.com and adelaidefringe.com.au for more information.
