Mood Media Australia has been appointed as Nissan Australia’s local customer experience agency.
Mood Media will provide Nissan with digital sight and sound solutions in dealerships nationally, including creating a branded atmosphere through digital and radio screens.
This is the first time Nissan is using a consistent digital customer experience across each of its Australian dealerships.
These digital screens will allow Nissan to stream the latest content to its dealerships and bring motion and colour into the showroom.
“The customer is at the heart of everything that Nissan does, and our partnership with mood Media ensures they will have the very best dealership experience,” Nissan Australia general manager of customer experience Michael Carydias.
“As we continue to innovate with electric vehicles and Nissan intelligent mobility, our showrooms will reflect these advances.”
The touchscreens allow customers to compare models and view features more easily. Customers can seamlessly view models and accessories and then order a test drive to pick them up from work or home.
“Consumers aren’t just buying a car when they are in a dealership; they’re buying an experience and they are demanding it with their feet,” Mood Media Australia managing director Steve Hughes says.
“Our solutions will provide simplicity and a sleek, clean, paper-free environment to Nissan showrooms across the country.”
