Col Crawford Lifestyle Cars subsidiary Syd Car Solutions is joining the Blinker.com.au subscription platform offering an alternative to traditional vehicle ownership.
Syd Car Solutions is based in the Northern Beaches of Sydney and will offer the Blinker car subscription solution directly to consumers through its website, as well as making the service available across the company’s many dealership showrooms.
Customers will also be able to subscribe to cars directly from the Syd Car Solutions website, with major brands including BMW, Honda, Hyundai, Suzuki, Renault, Kia and MG.
“We’re already seeing car subscriptions gaining popularity both in Australia and around the world, and expect the subscription market to rapidly become a significant part of the automotive industry moving forward,” says Col Crawford General Manager Honda and Narrabean Operations Harrison Crawford.
“The car market is currently experiencing a disruptive period, we see car subscription as an opportunity to innovate and cater to shifting consumer demands, helping the industry to thrive into the future,” he says.
Syd Car Solutions also has one of the widest selections of electric and hybrid vehicles of any dealer group in Australia, which Blinker managing director Michael Higgins says is a strong growth area for the subscription service.
“In Australia alone we’ve seen electric vehicle sales almost double year on year and over half of all new car sales around the globe are set to be fully electric by 2030. We’re also expecting electric cars to grow to become the most in-demand vehicle category for subscription, so it’s exciting to collaborate with a business that is looking ahead and gearing up for the age of electric mobility,”says Higgins.
Blinker.com.au provides a Software-as-a-Service (SaaS) platform for car dealerships, resellers, and manufacturers, to offer their own vehicle subscription services to customers. The end-to-end platform provides dealerships with “subscription in a box,” including the software, training and services needed to offer car subscription to customers simply and easily.
The solution provides a streamlined experience for both dealers and their customers. With Blinker.com.au integrated onto their websites, dealer partners simply need to select cars from their stock to make available for subscription. Customers can then browse through the website, choose the car they want and subscribe, all from the comfort of their homes.
