Jeff Wolfe.
Brisbane-based Tritium, a world leader in electric vehicle (EV) DC fast charging technology, has appointed its first president for the Americas region.
Cleantech leader Jeff Wolfe has joined the company to accelerate the DC market for EVs in the Americas.
He will drive strategic expansion and deployment of Tritium’s technology at a time when EV adoption is moving from niche toward mainstream, the company says.
In this newly-created role, Wolfe has an initial focus on the US. As a result, Tritium will help to move the US charging industry through a diverse and complex regulatory environment to create opportunities for expanded DC fast charging infrastructure in key states and industry verticals, including utilities, transport and infrastructure, government and retail.
“The Americas EV market is steadily developing, however industry continues to navigate challenges around infrastructure, and the limited ability to meet the needs of organisations and consumers with existing ‘Level 2’ chargers which cap charging speeds to 7kW,” Tritium chief executive officer and co-founder David Finn says.
“Tritium is focused on eliminating this public anxiety by working as the technology partner of key industry stakeholders to build out rapid DC charging – known as ‘Level 3’, reflecting vastly improved speeds.
Wolfe says the EV market is growing quickly across North America.
“Several factors will trigger the adoption surge,” he says. “We already see an increased pull from legislators and regulators in many states who are creating programs, incentives, and regulatory realignment. Additionally, an influx of new vehicles will become available, increasing consumer choice and appeal. Finally, lower cost EVs will emerge, opening the market to new demographics.”
Wolfe joins Tritium with more than 20 years’ experience in the energy and cleantech industries. His special interest in climate-positive energy has seen him play a pivotal role in the solar sector through groSolar, a nationwide solar company he founded in 1998. Throughout his career, Wolfe has also held senior leadership roles at Just Energy and Shell.
Visit www.tritium.com.au for more information.
